2016
Kaman is a Mediterranean confectionery brand specializing in luxury delicacies crafted for international travel retail and duty-free boutiques worldwide.
The brand explores a rich fusion of global flavors and artisanal techniques, pairing fine Belgian chocolate with traditional French ghee and the inherited customs of refined Arabian hospitality. Originating in Saudi Arabia, the project was born out of a passion for sharing regional, high-end flavors with a global audience.
Because the products are exclusively positioned in high-traffic international airports, Kite C.S. formulated a retail strategy centered on analyzing traveler purchasing behavior and gifting needs. The resulting strategy dictated that the brand retain its authentic Middle Eastern heritage, which inspired the name "Kaman", referencing the culture-specific stringed instrument. This musical essence is visually explored through a custom Arabic logotype, where the deliberate intersection of two letters subtly evokes the form of a violin.
The typography balances high-contrast thick and thin strokes with a blend of organic and geometric lines to reflect the sensory, harmonious nature of the brand. Across the comprehensive packaging system, Kite C.S. integrated complex photographic textures and historical silhouettes that connect across multiple boxes, telling the diverse cultural stories and moments of Kaman's journey.
The brand explores a rich fusion of global flavors and artisanal techniques, pairing fine Belgian chocolate with traditional French ghee and the inherited customs of refined Arabian hospitality. Originating in Saudi Arabia, the project was born out of a passion for sharing regional, high-end flavors with a global audience.
Because the products are exclusively positioned in high-traffic international airports, Kite C.S. formulated a retail strategy centered on analyzing traveler purchasing behavior and gifting needs. The resulting strategy dictated that the brand retain its authentic Middle Eastern heritage, which inspired the name "Kaman", referencing the culture-specific stringed instrument. This musical essence is visually explored through a custom Arabic logotype, where the deliberate intersection of two letters subtly evokes the form of a violin.
The typography balances high-contrast thick and thin strokes with a blend of organic and geometric lines to reflect the sensory, harmonious nature of the brand. Across the comprehensive packaging system, Kite C.S. integrated complex photographic textures and historical silhouettes that connect across multiple boxes, telling the diverse cultural stories and moments of Kaman's journey.