2025
L'Entrecôte de Paris is a culinary institution built around a world-renowned secret sauce that requires little introduction.
Tasked with developing the restaurant’s brand identity, Kite C.S. translated this iconic Parisian gastronomic heritage into a contextual visual experience tailored for the heart of Beirut’s historic Saifi district.
The design strategy balances classic French bistronomy aesthetics with contemporary Mediterranean sensibilities, mirroring an atmosphere where traditional Sunday lunches seamlessly extend into the evening. The visual identity accommodates a menu designed for subtle culinary discovery. Furthermore, the customized typographic execution and branding elements incorporate a nuanced, poetic nod to the sea, bridging the gap between authentic Parisian flair and the coastal charm of the Lebanese capital.
Tasked with developing the restaurant’s brand identity, Kite C.S. translated this iconic Parisian gastronomic heritage into a contextual visual experience tailored for the heart of Beirut’s historic Saifi district.
The design strategy balances classic French bistronomy aesthetics with contemporary Mediterranean sensibilities, mirroring an atmosphere where traditional Sunday lunches seamlessly extend into the evening. The visual identity accommodates a menu designed for subtle culinary discovery. Furthermore, the customized typographic execution and branding elements incorporate a nuanced, poetic nod to the sea, bridging the gap between authentic Parisian flair and the coastal charm of the Lebanese capital.