2011
La Collina is a premier country club and wellness resort located in Mtaileb, Lebanon, offering an extensive range of premium sports, fitness, dining, and leisure facilities.
Well-established in the sports and leisure sector since the early 1990s, the management recognized the need for a major visual identity uplift to reward its loyal members with a rejuvenated environment and to successfully appeal to a younger demographic.
Kite C.S. conceived the rebranding strategy based on the country club's re-established core values, placing special emphasis on the tight-knit community aspect that La Collina has fostered over the decades. The resulting visual language revolves around a single, unifying graphic stroke that defines a consistent, custom-designed icon system. This dynamic icon set works together seamlessly to highlight the diverse athletic and social activity threads across the club's physical signage, digital platforms, and branded collateral.
Well-established in the sports and leisure sector since the early 1990s, the management recognized the need for a major visual identity uplift to reward its loyal members with a rejuvenated environment and to successfully appeal to a younger demographic.
Kite C.S. conceived the rebranding strategy based on the country club's re-established core values, placing special emphasis on the tight-knit community aspect that La Collina has fostered over the decades. The resulting visual language revolves around a single, unifying graphic stroke that defines a consistent, custom-designed icon system. This dynamic icon set works together seamlessly to highlight the diverse athletic and social activity threads across the club's physical signage, digital platforms, and branded collateral.