2025
Once Upon a Chair is a vintage furniture project focusing on time-honored design objects.
Founded by multi passionate entrepreneur and curator Nouf Hakeem, the project centers on sourcing exceptional pieces with distinct character, restoring their intrinsic value, and pairing them with new environments.
To elevate the studio's market presence, Kite C.S. executed a comprehensive brand identity uplift, developing a refined graphic language engineered to unfold slowly and endure. The design intervention introduces a carefully reworked custom logotype paired with delicate monograms, establishing a sophisticated visual anchor. This updated identity was then implemented across print collateral and a cohesive social media communication strategy. To complete the ecosystem, Kite C.S. designed a seamless digital web platform, creating an immersive, narrative driven online showroom optimized for collectors and interior design enthusiasts.
Founded by multi passionate entrepreneur and curator Nouf Hakeem, the project centers on sourcing exceptional pieces with distinct character, restoring their intrinsic value, and pairing them with new environments.
To elevate the studio's market presence, Kite C.S. executed a comprehensive brand identity uplift, developing a refined graphic language engineered to unfold slowly and endure. The design intervention introduces a carefully reworked custom logotype paired with delicate monograms, establishing a sophisticated visual anchor. This updated identity was then implemented across print collateral and a cohesive social media communication strategy. To complete the ecosystem, Kite C.S. designed a seamless digital web platform, creating an immersive, narrative driven online showroom optimized for collectors and interior design enthusiasts.