2017


Pygen is a Portuguese-based pharmaceutical brand that manufactures high-quality European medical products for emerging markets around the globe. 

The brand identity was conceived to communicate Pygen's core mission of nurturing global health through cost-effective, accessible, and safe medical solutions.

Kite C.S. designed an organic, fluid monogram that serves as the central visual anchor, pairing it with a fresh and clean color palette. Together, these design elements reflect the contemporary, innovative, and approachable personality attributes of the brand, establishing a trustworthy and professional image within the international pharmaceutical industry.
       
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