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	<title>Kite Creative - Branding Agency - Montréal, Beirut</title>
	<link>https://kitecreative.com</link>
	<description>Kite Creative - Branding Agency - Montréal, Beirut</description>
	<pubDate>Fri, 03 May 2024 11:26:34 +0000</pubDate>
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		<title>home</title>
				
		<link>https://kitecreative.com/home-1</link>

		<pubDate>Fri, 02 Feb 2024 19:12:18 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

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		<description>
	&#60;img width="718" height="372" width_o="718" height_o="372" data-src="https://freight.cargo.site/t/original/i/5d72f392f6eda397f2a38545ee63ee376b7dc552b983be286e49355cb69a0098/KITECSALOGO-FULL.png" data-mid="227143008" border="0" data-scale="38" src="https://freight.cargo.site/w/718/i/5d72f392f6eda397f2a38545ee63ee376b7dc552b983be286e49355cb69a0098/KITECSALOGO-FULL.png" /&#62;
	

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		<title>About + Contact us</title>
				
		<link>https://kitecreative.com/About-Contact-us</link>

		<pubDate>Fri, 22 Jan 2021 15:16:10 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

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		<description>
	We shift perceptions by positioning design and communication as problem solving tools that empower people and ideas. We develop branding and communication strategies that allow for the relaying of narratives with a lasting impact. We build brands through informing their personalities and express them through unique visual and verbal storylines. Based on a methodological process, we develop comprehensive identity systems that creatively address culture, audience, context, media, and applications.

&#60;img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/b831e362596233e6dd6c69a2417569c69f102f2abf325c42b6e25a5df645f22b/IMG_8976.jpeg" data-mid="227144798" border="0"  src="https://freight.cargo.site/w/1000/i/b831e362596233e6dd6c69a2417569c69f102f2abf325c42b6e25a5df645f22b/IMG_8976.jpeg" /&#62;How to reach us?


Email 
info@kitecreative.com jobs@kitecreative.com
Call Kite Creative s.a.l, Beirut: +961 71 222 503Studio Créatif Kite, Montréal +1 514 262 9776


	










We design: strategies, identities, communication collaterals, publications, exhibitions, wayfinding and packaging systems.Brand StrategyWhether introducing a startup or uplifting an existing brand, we at Kite trust in the strategic process of bridging gaps between ideas and solutions. Our design process begins with a set of metrics defined by culture and market investigation, design audits, and brand positioning within comprehensive target groups. We integrate a variety of research processes that include identifying relevance, competition, and market dynamics. Collectively, this allows us to set ascending targets, forecast trends, and create distinct experiences. The outcome is a solid plan combined with rich content and a design concept foundation. At this initial stage, we achieve a full understanding of our clients’ objectives within an active framework of ethical considerations, and we participate in decision-making processes to ensure creative solutions and a sustainable ecosystem for brands.


Brand Identity
Rooted in the brand strategy, we seek solutions to create brand identities that allow for the communication of values such that they leave a lasting impact. Our process is informed by a thorough understanding of—and reflection upon—design tools; Language, image, typography, color, and material are essential means of conveying ideas. It is only through particular attention to details, and constant exploration of new means of expression, that we create strong relationships between form and function—identities with an authentic essence.


Brand Implementation As an extension of identity design, we transform the visual language created into a spectrum of applications across pertinent media and formats. To ensure the functionality of each communication item, we conduct a thorough contextual analysis for the design devices, producing a system that performs as a coherent yet flexible scheme. To ensure that the final products are satisfactory to both our clients and us, we provide production coordination services. Our design team provides expert guidance regarding digital and print formats and material, following up all throughout the production process to guarantee optimum results.





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		<title>Filter</title>
				
		<link>https://kitecreative.com/Filter</link>

		<pubDate>Fri, 22 Jan 2021 18:23:54 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

		<guid isPermaLink="true">https://kitecreative.com/Filter</guid>

		<description>
	
	

	
F&#38;amp;B &#38;amp; Hospitality
Al Oumara
Al Beiruti
Beachbeds
BRD RotisserieBru Café
Dar KhawlaDardachatElsa ChocolatierEveryday caféGiltGoodiesJoe BarzaKamanMalwaMargherita PizzeriaMetrollsNaziraP'tit BistroP'tit Creux
Remiel ChocolaterieSaltwater
SawaSecteur 75
Syrian GourmetThe ChaseThe Lebanese BakeryThe SpoontellerToot Beirut
Tsunami
YamZoor


Health &#38;amp; Fitness


Boem
Instabeat
La Collina
Marvel
Novohealth
Officium Polyclinic
Pygen
Fashion &#38;amp; BeautyAlya
Amae
Base &#38;amp; Boon
Base &#38;amp; Boon Studio
BoudoirDolce farfalla

Garageluxe
One53





	Education &#38;amp; Culture

AUB Architecture 50th Anniversary
Beirut Urban Lab
HakawatiThe Arab Council for the Social Sciences (ACSS)
Share Beirut


Design &#38;amp; Architecture

C-Lab ArchitectDAS rings
Fabrica Design Platform&#38;nbsp;
Furb
Hebr A’a Waraq

Horizontal Tempering GlassSites ArchitectsTwig


GarageluxeWonderlistReal Estate
The Quarter
The Lore
Urban Dreams
Media
Al-Jumhuriya
Awalan
Daraj MediaLubnan 24
Yawmiyati



Technology 
Beachbeds
BMB

InstabeatIPH StudioEnnoventure

Industrial
Climatisation LaminAir
Debbas
Furb
Horizontal Tempering Glass
MyCrop

RemPack
Saltek

	Not-for-Profit
 Aflamuna
CDLLChronic Care Center
Hakawati


The Cooperative of Native Trees Producers of Lebanon (CNTPL)WadaCivic Engagement
MajalatShams
The Lebanese Center for Policy Studies (LCPS)
The Policy Initiative (TPI)Retail
Al Oumara
Alkemy
AlyaBoudoir
Dolce Farfalla

GarageluxeGoodiesKaman
Malwa
Syrian Gourmet
The Good StoreWonderlistsZoor
Services &#38;amp; Consultancies
BMB
Climatisation LaminAirEnnoventure
Furb
Horizontal Tempering Glass
Ibex ConsultantsIPH Studio
LightitudeOfficium Polyclinic

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		<title>Aflamuna</title>
				
		<link>https://kitecreative.com/Aflamuna</link>

		<pubDate>Wed, 06 Mar 2024 11:41:23 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

		<guid isPermaLink="true">https://kitecreative.com/Aflamuna</guid>

		<description>
&#60;img width="1080" height="596" width_o="1080" height_o="596" data-src="https://freight.cargo.site/t/original/i/8e8c1a8cf4364b0993c36d20c62e2511d6f13673e59e5addd3cbef91020082fa/GIF-Aflamuna-Kite.gif" data-mid="206193582" border="0"  src="https://freight.cargo.site/w/1000/i/8e8c1a8cf4364b0993c36d20c62e2511d6f13673e59e5addd3cbef91020082fa/GIF-Aflamuna-Kite.gif" /&#62;
&#60;img width="1007" height="1482" width_o="1007" height_o="1482" data-src="https://freight.cargo.site/t/original/i/db98ee00bece02005290f1311762af0829f81bb426b9284ec86a0745fc61d74b/Presentation---Aflamuna---Kite.png" data-mid="206419360" border="0"  src="https://freight.cargo.site/w/1000/i/db98ee00bece02005290f1311762af0829f81bb426b9284ec86a0745fc61d74b/Presentation---Aflamuna---Kite.png" /&#62;


Aflamuna is a cultural nonprofit organization based in Beirut, dedicated to leveraging the power of independent Arab cinema to highlight pressing social, political, and cultural movements.
 Formerly Beirut DC, Kite C.S. underwent a rebranding exercise into what is now Aflamuna. Aligned with Aflamuna's mission to empower filmmakers and audiences across the Arab region, Kite C.S conceived an identity that brought together the different projects of the institution, and most importantly conveyed its role as a regional catalyst. The identity relays the core concept of transformative collaboration and narrative shift. The logotype acts like a see-through vessel through which alternative images and messages can be screened and is part of a dynamic sub-brand system where 3 programs and 10 projects are conceived through a typographic scheme.&#38;nbsp;
This project was conceived in collaboration with Khajag Apelian for Arabic type design and lettering.&#38;nbsp;June 2023



&#60;img width="5334" height="8001" width_o="5334" height_o="8001" data-src="https://freight.cargo.site/t/original/i/5fcf07b1854a6286cfbf6faa3758f04429239c77a9caf406a60bbbf6486ddccc/Tote---Aflamuna---Kite.jpg" data-mid="223709216" border="0"  src="https://freight.cargo.site/w/1000/i/5fcf07b1854a6286cfbf6faa3758f04429239c77a9caf406a60bbbf6486ddccc/Tote---Aflamuna---Kite.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a5881f94d69664090daae1c90b6e2d7f7a78954453300f703d99fbace5101e5d/Aflamuna-Note-KCS.jpg" data-mid="227394510" border="0"  src="https://freight.cargo.site/w/1000/i/a5881f94d69664090daae1c90b6e2d7f7a78954453300f703d99fbace5101e5d/Aflamuna-Note-KCS.jpg" /&#62;

&#38;nbsp;&#38;nbsp;&#60;img width="4598" height="2842" width_o="4598" height_o="2842" data-src="https://freight.cargo.site/t/original/i/911cc8dac438360a6b7960f07b985bfe0ccdebe8acc557d13dbc747b0b307b82/Aflamuna-posts-1.png" data-mid="227425170" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/911cc8dac438360a6b7960f07b985bfe0ccdebe8acc557d13dbc747b0b307b82/Aflamuna-posts-1.png" /&#62;



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	<item>
		<title>Al Jumhuriya </title>
				
		<link>https://kitecreative.com/Al-Jumhuriya</link>

		<pubDate>Wed, 03 Apr 2024 10:18:24 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

		<guid isPermaLink="true">https://kitecreative.com/Al-Jumhuriya</guid>

		<description>&#60;img width="1600" height="1191" width_o="1600" height_o="1191" data-src="https://freight.cargo.site/t/original/i/8a68aecfd2086ee988bf220120fe8ea0f902a05606188b19d767701a17d6a3a6/AJ-Web-Scroll-Kite-copy.gif" data-mid="227591778" border="0"  src="https://freight.cargo.site/w/1000/i/8a68aecfd2086ee988bf220120fe8ea0f902a05606188b19d767701a17d6a3a6/AJ-Web-Scroll-Kite-copy.gif" /&#62;

&#60;img width="1600" height="1191" width_o="1600" height_o="1191" data-src="https://freight.cargo.site/t/original/i/461d566f3112c24e721b7cba9f2f3cb5b57b8801820c3061c0f42a7fab6904bc/AJ-Web-Scroll-Wbfilter.gif" data-mid="227592705" border="0"  src="https://freight.cargo.site/w/1000/i/461d566f3112c24e721b7cba9f2f3cb5b57b8801820c3061c0f42a7fab6904bc/AJ-Web-Scroll-Wbfilter.gif" /&#62;
&#60;img width="656" height="1203" width_o="656" height_o="1203" data-src="https://freight.cargo.site/t/original/i/74328ee869421939dc9c15e52541e6c3676f2fa302ef6ff3f4d37a865f677e45/Al-Jumhuriya-vertical-masthead.gif" data-mid="227423212" border="0"  src="https://freight.cargo.site/w/656/i/74328ee869421939dc9c15e52541e6c3676f2fa302ef6ff3f4d37a865f677e45/Al-Jumhuriya-vertical-masthead.gif" /&#62;



&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/198487be961c457c20b823467e1c92d04859be17734bfc2ab1e615f11905da5a/AJ-Masthead-Kite.gif" data-mid="215601052" border="0"  src="https://freight.cargo.site/w/1000/i/198487be961c457c20b823467e1c92d04859be17734bfc2ab1e615f11905da5a/AJ-Masthead-Kite.gif" /&#62;
&#60;img width="3753" height="2502" width_o="3753" height_o="2502" data-src="https://freight.cargo.site/t/original/i/cbd724f228df6fc9de84f040e363f9d63f3ec3a45224b48d00d4d4fe1c2ef19e/AJ---Shirt-1---Kite.jpg" data-mid="208274604" border="0"  src="https://freight.cargo.site/w/1000/i/cbd724f228df6fc9de84f040e363f9d63f3ec3a45224b48d00d4d4fe1c2ef19e/AJ---Shirt-1---Kite.jpg" /&#62;

Al-Jumhuriya is an independent media and knowledge production outlet originating from Syria.In our collaboration, we conceived a strategy that thoroughly studied the brand’s positioning within an alternative media landscape. We further crafted a visual identity that pays close attention to the role played by culture, ideas, memory, and history in reconstituting Syrian identity and public culture. Our main collaboration with Al-Jumhuriya materialized through the website and its architecture, which became the strategic backbone for shaping the brand’s structure. This project was developed in collaboration with Khajag Apelian for Arabic type design and lettering. 
April 2024




	


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa43ccfe9a29384862c697f7c51d4e49e3d40b1b496eea8f488a0258e305063b/Al-Jumhuriya-letters.gif" data-mid="227423213" border="0"  src="https://freight.cargo.site/w/1000/i/aa43ccfe9a29384862c697f7c51d4e49e3d40b1b496eea8f488a0258e305063b/Al-Jumhuriya-letters.gif" /&#62;
&#60;img width="825" height="590" width_o="825" height_o="590" data-src="https://freight.cargo.site/t/original/i/d489358e6c8dd9f41862dfb6c22e8b1fe64571dec678cea50e7ad2d695981611/Al-Jumhuriya-horizontal-masthead.gif" data-mid="227423214" border="0"  src="https://freight.cargo.site/w/825/i/d489358e6c8dd9f41862dfb6c22e8b1fe64571dec678cea50e7ad2d695981611/Al-Jumhuriya-horizontal-masthead.gif" /&#62;

&#60;img width="1561" height="2084" width_o="1561" height_o="2084" data-src="https://freight.cargo.site/t/original/i/3bbc235f27155a3ea48bb788082625911d313328f86a53182372dfd72d72c33f/AJ---Social-Media---Kite.png" data-mid="208358302" border="0"  src="https://freight.cargo.site/w/1000/i/3bbc235f27155a3ea48bb788082625911d313328f86a53182372dfd72d72c33f/AJ---Social-Media---Kite.png" /&#62;






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	<item>
		<title>AUB Architecture 50th Anniversary</title>
				
		<link>https://kitecreative.com/AUB-Architecture-50th-Anniversary</link>

		<pubDate>Wed, 28 Nov 2018 07:25:04 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

		<guid isPermaLink="true">https://kitecreative.com/AUB-Architecture-50th-Anniversary</guid>

		<description>
	In celebration of the 50th anniversary of the architecture program at the American University of Beirut, Kite C.S. has developed the visual language for the event series that marked the year 2018 together with all the design collaterals. 

&#60;img width="1187" height="890" width_o="1187" height_o="890" data-src="https://freight.cargo.site/t/original/i/924741552dc96c16ae9af1c7c43d80dbf09957cf70790b614a2c8e2787b98139/AUB_50_EXHIBITION_KITE.jpg" data-mid="37606271" border="0"  src="https://freight.cargo.site/w/1000/i/924741552dc96c16ae9af1c7c43d80dbf09957cf70790b614a2c8e2787b98139/AUB_50_EXHIBITION_KITE.jpg" /&#62;
Various tasks came along in order to conceive the branding of such an important milestone that commemorates 980 Architecture alumni. First and foremost, Kite C.S. helped out in organizing the archival content and images of the 50 graduating classes that were compiled in a publication. A symposium, featuring two roundtables, was presented by Architecture alumni who shared their experiences and highlighted the changes that occurred on the level of the program across the years. Following the symposium, a compilation of the alumni’s works were showcased during the prime exhibition. Hence, another publication was also conceived to reflect on the exhibition itself as well as the alumni projects. In order to introduce the prime events, a series of invites, digital communication, social media posts, posters as well as banners were designed Last but not least, the entire gala dinner event was also branded with its own visuals and collateral material such as the menu, invites, banners, and presentation.



&#60;img width="959" height="745" width_o="959" height_o="745" data-src="https://freight.cargo.site/t/original/i/4f19f69fcf6a10162c3d2a509efee04e886585daa76c544798b4f4b05752dfb1/AUB_50_GALA_4.jpg" data-mid="37606234" border="0"  src="https://freight.cargo.site/w/959/i/4f19f69fcf6a10162c3d2a509efee04e886585daa76c544798b4f4b05752dfb1/AUB_50_GALA_4.jpg" /&#62;

&#60;img width="1258" height="934" width_o="1258" height_o="934" data-src="https://freight.cargo.site/t/original/i/35ec46a610bac45b658007b836c8d2dd738c6f1ae7d6761128d4524cc6efd002/AUB_50_EXHIBITION_KITE2.jpg" data-mid="37606273" border="0"  src="https://freight.cargo.site/w/1000/i/35ec46a610bac45b658007b836c8d2dd738c6f1ae7d6761128d4524cc6efd002/AUB_50_EXHIBITION_KITE2.jpg" /&#62;
	
&#60;img width="1757" height="1757" width_o="1757" height_o="1757" data-src="https://freight.cargo.site/t/original/i/cd53feb1572afdb81dac87d544d9a32b4b8e577a74bcf71943cb64198cd69435/AUB_50_LOGO_KITE.gif" data-mid="95064832" border="0"  src="https://freight.cargo.site/w/1000/i/cd53feb1572afdb81dac87d544d9a32b4b8e577a74bcf71943cb64198cd69435/AUB_50_LOGO_KITE.gif" /&#62;

The dynamic logo - marked by the visible slants that steadily connect the letters -&#38;nbsp; reflects on the architecture practice through a perspectival and optical visual play. Owing it to the various applications of the identity, a&#38;nbsp; wide type palette was developed in order to create distinct typographic textures across collateral communication material and publications.&#38;nbsp;&#38;gt;&#38;gt;&#38;nbsp;Check AUB Architecture 50th publications

Co-creative director:
Ahmad GharbiehYearbook Editors: Abir Eltayeb &#38;amp; Aram Yeretzian

Exhibition Curators and Editors: Abir Eltayeb &#38;amp; Mustapha Jundi

Exhibition Design: Gaith Abi Ghanem &#38;amp; Jad Melki
October 2018
&#60;img width="782" height="589" width_o="782" height_o="589" data-src="https://freight.cargo.site/t/original/i/010aeffea015d55243beaaf275000b1a3ffa78679fab6532a291a9dc9fb22c03/AUB_50_GALA_3.jpg" data-mid="37602580" border="0"  src="https://freight.cargo.site/w/782/i/010aeffea015d55243beaaf275000b1a3ffa78679fab6532a291a9dc9fb22c03/AUB_50_GALA_3.jpg" /&#62;
&#60;img width="564" height="816" width_o="564" height_o="816" data-src="https://freight.cargo.site/t/original/i/4d94e057c0d23ed8eaea4cd18b26fe2e56399ecd6ddb5bb552913f92ee96d322/AUB_50_BANNER_1.jpg" data-mid="37517872" border="0" data-scale="90" src="https://freight.cargo.site/w/564/i/4d94e057c0d23ed8eaea4cd18b26fe2e56399ecd6ddb5bb552913f92ee96d322/AUB_50_BANNER_1.jpg" /&#62;

&#60;img width="2935" height="1452" width_o="2935" height_o="1452" data-src="https://freight.cargo.site/t/original/i/85df2d1ac9f02c64b65046069d5e115e6da35bc41f048905f6dbd739e0570d44/AUB__50_POSTERSERIES_KITE.jpg" data-mid="37542054" border="0"  src="https://freight.cargo.site/w/1000/i/85df2d1ac9f02c64b65046069d5e115e6da35bc41f048905f6dbd739e0570d44/AUB__50_POSTERSERIES_KITE.jpg" /&#62;
</description>
		
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	<item>
		<title>Beirut Urban Lab </title>
				
		<link>https://kitecreative.com/Beirut-Urban-Lab-1</link>

		<pubDate>Tue, 22 Feb 2022 19:09:48 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

		<guid isPermaLink="true">https://kitecreative.com/Beirut-Urban-Lab-1</guid>

		<description>
	
&#60;img width="1492" height="1110" width_o="1492" height_o="1110" data-src="https://freight.cargo.site/t/original/i/13dd54920033380f2cae6f8173965722ba920275f5f1cf3a46b8c775adbbfcc6/BUL-website-KiteCS.gif" data-mid="226339468" border="0"  src="https://freight.cargo.site/w/1000/i/13dd54920033380f2cae6f8173965722ba920275f5f1cf3a46b8c775adbbfcc6/BUL-website-KiteCS.gif" /&#62;

The Beirut Urban Lab is a collaborative research space based in the Faculty of Engineering and Architecture at the American University of Beirut.
Kite C.S. conducted an extensive brand strategy for the lab, positioning it within the regional and local urban research sphere as well as the data visualization landscape. This exercise also helped structure the platform’s various initiatives, projects, and publications, leading to a cohesive brand architecture. The strategy was followed by a bilingual naming process.

The identity design began with a bold and dynamic logotype that allows for multiple lock-ups and adaptable relationships with a diverse library of visual elements. Its two distinctive units evoke urban fabrics while reflecting the lab’s collaborative methodologies, learning experiences, and the processes of knowledge production and reception fostered by the Beirut Urban Lab.

The work culminated in the design of the website, which consolidates the lab’s research, publications, and projects, organizing its initiatives through a dynamic filtering system and thematic threads.beiruturbanlab.com








January 2019






	&#60;img width="1731" height="1338" width_o="1731" height_o="1338" data-src="https://freight.cargo.site/t/original/i/0764391d84dc68d862659fa007d0c18458def058151d28735df41550f6da3f7e/BUL-Kite-Notebook.png" data-mid="225834389" border="0"  src="https://freight.cargo.site/w/1000/i/0764391d84dc68d862659fa007d0c18458def058151d28735df41550f6da3f7e/BUL-Kite-Notebook.png" /&#62;&#60;img width="1537" height="2049" width_o="1537" height_o="2049" data-src="https://freight.cargo.site/t/original/i/74f36f878e9f52dbadf033db9f55448069637952ff7d5e8bbb5a393b44653445/BUL-logo-wall-kite.png" data-mid="225840257" border="0"  src="https://freight.cargo.site/w/1000/i/74f36f878e9f52dbadf033db9f55448069637952ff7d5e8bbb5a393b44653445/BUL-logo-wall-kite.png" /&#62;&#60;img width="1716" height="1200" width_o="1716" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c4b380ccdc346d20d960df0927a327aeb420fd388e2e2401d61a6f9c48f699b7/BUL-series2-KITE.jpg" data-mid="226337427" border="0"  src="https://freight.cargo.site/w/1000/i/c4b380ccdc346d20d960df0927a327aeb420fd388e2e2401d61a6f9c48f699b7/BUL-series2-KITE.jpg" /&#62;


	
	



</description>
		
	</item>
		
		
	<item>
		<title>Bru</title>
				
		<link>https://kitecreative.com/Bru</link>

		<pubDate>Fri, 08 Mar 2019 08:06:30 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

		<guid isPermaLink="true">https://kitecreative.com/Bru</guid>

		<description>
	Bru is an artisanal café, nested in a cozy corner of Clemenceau, Beirut.
After a meticulous visual audit of coffee shops/concepts on both the local and international scenes, Kite C.S. established a strategy that allowed to position the brand. Adaptable, practical, artisanal, flavorful, and urbane are all personality traits attributed to Bru that are in line with the brand promise and mission.&#38;nbsp;
January 2018

&#60;img width="1488" height="1116" width_o="1488" height_o="1116" data-src="https://freight.cargo.site/t/original/i/76a1fe5278f247e6adcdd3a6272cda14ad58cf9713592e9192add43be7183ae7/IMG-3220.jpg" data-mid="37137102" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/76a1fe5278f247e6adcdd3a6272cda14ad58cf9713592e9192add43be7183ae7/IMG-3220.jpg" /&#62;

&#60;img width="1488" height="1386" width_o="1488" height_o="1386" data-src="https://freight.cargo.site/t/original/i/de7f51417052dc899c0e847653b5acdbbc89fd3e0497917cd3de0ff41ce7fa25/BRU_CUPS_KITE_3.jpg" data-mid="38944462" border="0"  src="https://freight.cargo.site/w/1000/i/de7f51417052dc899c0e847653b5acdbbc89fd3e0497917cd3de0ff41ce7fa25/BRU_CUPS_KITE_3.jpg" /&#62;

&#60;img width="1136" height="796" width_o="1136" height_o="796" data-src="https://freight.cargo.site/t/original/i/6845f48071f9460fd2fbfab89243536bf9009c673c34c46830e2004ea4bd4f59/Bru_Identity_Kite.png" data-mid="94436461" border="0"  src="https://freight.cargo.site/w/1000/i/6845f48071f9460fd2fbfab89243536bf9009c673c34c46830e2004ea4bd4f59/Bru_Identity_Kite.png" /&#62;
	&#60;img width="1538" height="1596" width_o="1538" height_o="1596" data-src="https://freight.cargo.site/t/original/i/a50b8d700d824489a69bf8ac2c7c679ca826a6de01bad08704293f426dcdf7bc/BRU-FINAL-LOGO-01.jpg" data-mid="37308620" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/a50b8d700d824489a69bf8ac2c7c679ca826a6de01bad08704293f426dcdf7bc/BRU-FINAL-LOGO-01.jpg" /&#62;
&#60;img width="3960" height="2120" width_o="3960" height_o="2120" data-src="https://freight.cargo.site/t/original/i/4cdf013899f787b0b4addfffebc4d171ac4b612ee1a5733ebe858840cfe81084/IMG_7614_02.jpg" data-mid="37309796" border="0"  src="https://freight.cargo.site/w/1000/i/4cdf013899f787b0b4addfffebc4d171ac4b612ee1a5733ebe858840cfe81084/IMG_7614_02.jpg" /&#62;


&#60;img width="1133" height="816" width_o="1133" height_o="816" data-src="https://freight.cargo.site/t/original/i/86847044999194150e9d204f702fde5a1de4d2fa7cb2c9f29e943b3c1a9ae572/IMG-3205-copy.jpg" data-mid="37309672" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/86847044999194150e9d204f702fde5a1de4d2fa7cb2c9f29e943b3c1a9ae572/IMG-3205-copy.jpg" /&#62;

&#60;img width="1080" height="1210" width_o="1080" height_o="1210" data-src="https://freight.cargo.site/t/original/i/5e8f01eb13bd61c0cb962ad521e3cc2806f712f568d04233d75da61b1da1e679/thumbnail.jpg" data-mid="37308446" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5e8f01eb13bd61c0cb962ad521e3cc2806f712f568d04233d75da61b1da1e679/thumbnail.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Fabrica Design Platform</title>
				
		<link>https://kitecreative.com/Fabrica-Design-Platform</link>

		<pubDate>Fri, 01 Mar 2024 15:16:07 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

		<guid isPermaLink="true">https://kitecreative.com/Fabrica-Design-Platform</guid>

		<description>
	
 
Fabrica Design Platform is a creative space offering specialized classes to ceramic artists in Beirut, Lebanon. 





Kite C.S. conceived a visual identity consisting of Arabic letterforms that mimic the organic nature of pottery making. These “hand-molded” typographic forms allowed for an elaborate system across applications - applied vertically, horizontally, stacked, and isolated. Pairing these forms with an earthy and quaint color scheme created a harmonious blend to suggest the brand’s warm, welcoming and genuine personality. 



 
October 2023

&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e041c24fc80defb4a54b1df23a9128353f5a07a75bea03d4840b31f8829615cb/Stickers---FDP---Kite.jpg" data-mid="206421392" border="0"  src="https://freight.cargo.site/w/1000/i/e041c24fc80defb4a54b1df23a9128353f5a07a75bea03d4840b31f8829615cb/Stickers---FDP---Kite.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/934ae54ad78cf334682288cc8a683328319ebc0f8cb228b123e8512be46494ff/FDP-Logo-GIF-2-Kite.gif" data-mid="206234124" border="0"  src="https://freight.cargo.site/w/1000/i/934ae54ad78cf334682288cc8a683328319ebc0f8cb228b123e8512be46494ff/FDP-Logo-GIF-2-Kite.gif" /&#62;

&#60;img width="3024" height="3751" width_o="3024" height_o="3751" data-src="https://freight.cargo.site/t/original/i/dc710fa8d426b41dd2cf8b0103239da6dcf53f4c2ca1fda138d2c6bc64df3cd8/Cup---Aprons---FDP---Kite.jpg" data-mid="206169545" border="0"  src="https://freight.cargo.site/w/1000/i/dc710fa8d426b41dd2cf8b0103239da6dcf53f4c2ca1fda138d2c6bc64df3cd8/Cup---Aprons---FDP---Kite.jpg" /&#62;

	




&#60;img width="1497" height="840" width_o="1497" height_o="840" data-src="https://freight.cargo.site/t/original/i/cc77c528ca2a96e26e4994199bb770da5e1714e52738db0995817f3cc369553e/FDP-logo-animation.gif" data-mid="227422985" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cc77c528ca2a96e26e4994199bb770da5e1714e52738db0995817f3cc369553e/FDP-logo-animation.gif" /&#62;


&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/8da854b5de9e54fd253767286100def49573b58a63a2e2f2e588a14ccfa14913/Tools-8---FDP---Kite.jpg" data-mid="206421384" border="0"  src="https://freight.cargo.site/w/1000/i/8da854b5de9e54fd253767286100def49573b58a63a2e2f2e588a14ccfa14913/Tools-8---FDP---Kite.jpg" /&#62;
&#60;img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94669410deb6474a6a334efe86b38946c6c287c9d491943bbdbc265292c0cfbc/Signage---FDP---Kite.jpg" data-mid="208997965" border="0"  src="https://freight.cargo.site/w/1000/i/94669410deb6474a6a334efe86b38946c6c287c9d491943bbdbc265292c0cfbc/Signage---FDP---Kite.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e99e53f76698497256600ec211a476b2b4224363fcae5edc7ec3134289c46ee1/Rolling-pins---FDP---Kite.jpg" data-mid="206421395" border="0"  src="https://freight.cargo.site/w/1000/i/e99e53f76698497256600ec211a476b2b4224363fcae5edc7ec3134289c46ee1/Rolling-pins---FDP---Kite.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3ed6d79769be2a5290502cf7743a33a84a1cee6849201ad405502e82b0dd2044/Glaze-wall-2---FDP---Kite.jpg" data-mid="206421398" border="0"  src="https://freight.cargo.site/w/1000/i/3ed6d79769be2a5290502cf7743a33a84a1cee6849201ad405502e82b0dd2044/Glaze-wall-2---FDP---Kite.jpg" /&#62;

Photo credits: Tariq Keblaoui

 &#38;nbsp;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ab3cb88c934a43f78df064b8c65a09efd07704dfa859c3211978506dda50927/FDP-morphing-letters.gif" data-mid="227422984" border="0" data-scale="38" src="https://freight.cargo.site/w/1000/i/8ab3cb88c934a43f78df064b8c65a09efd07704dfa859c3211978506dda50927/FDP-morphing-letters.gif" /&#62;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/aca02da06f241681140926a626ee758be444f92e12114d969fa7d14211087b04/Tools-4---FDP---Kite.jpg" data-mid="206421388" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/aca02da06f241681140926a626ee758be444f92e12114d969fa7d14211087b04/Tools-4---FDP---Kite.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Dar Khawla</title>
				
		<link>https://kitecreative.com/Dar-Khawla</link>

		<pubDate>Fri, 03 May 2024 11:26:34 +0000</pubDate>

		<dc:creator>Kite Creative - Branding Agency - Montréal, Beirut</dc:creator>

		<guid isPermaLink="true">https://kitecreative.com/Dar-Khawla</guid>

		<description>
	Dar Khawla, a heritage building in Beirut, was repurposed by the family of the late Khawla Rizk into an art and leisure hub in her honor.Dar Khawla serves as a central hub hosting various establishments across its multiple levels, including a coffee shop, artisanal store, fabrica design platform, an art gallery, and rooftop lounge. Additionally, the top floor features traditionally furnished apartments under the Dar Khawla name.

Kite C.S. conceived an identity that harmonizes Dar Khawla’s heritage ambiance with contemporary charm. The logotype, predominantly highlighting "Khawla" in Naskh-based Arabic lettering, incorporates delicate Arabic diacritics to infuse playfulness and authenticity, whilst blending with the subtle “Dar”.&#38;nbsp;
&#60;img width="6366" height="4180" width_o="6366" height_o="4180" data-src="https://freight.cargo.site/t/original/i/487d0992df4b72fd305a5a5a71230f5e39ab934f0bc6955979dbcd660ae49fa9/Dar-Khawla---Kitecreativestudio13.JPG" data-mid="210900653" border="0"  src="https://freight.cargo.site/w/1000/i/487d0992df4b72fd305a5a5a71230f5e39ab934f0bc6955979dbcd660ae49fa9/Dar-Khawla---Kitecreativestudio13.JPG" /&#62;

Extending to digital applications, the identity employs a rustic yet vibrant color scheme inspired by the building’s traditional terracotta tiles and green Lebanese wooden windows. The type palette combines traditional Arabic Naskh with modern sans-serif and serif typefaces, reflecting Dar Khawla's authentic yet diverse character.May 2024


&#60;img width="1700" height="1643" width_o="1700" height_o="1643" data-src="https://freight.cargo.site/t/original/i/a2e408309676491647dcf099a904aa31230faa6a827f2837d28b9502baca91d5/Khawla-illustration-2.png" data-mid="227422573" border="0"  src="https://freight.cargo.site/w/1000/i/a2e408309676491647dcf099a904aa31230faa6a827f2837d28b9502baca91d5/Khawla-illustration-2.png" /&#62;
&#60;img width="1700" height="1643" width_o="1700" height_o="1643" data-src="https://freight.cargo.site/t/original/i/5d129198bab615c74fd28d89c9893709abd792491114453368952e3140191d43/Khawla-illustration-1.png" data-mid="227422572" border="0"  src="https://freight.cargo.site/w/1000/i/5d129198bab615c74fd28d89c9893709abd792491114453368952e3140191d43/Khawla-illustration-1.png" /&#62;
&#60;img width="1701" height="1643" width_o="1701" height_o="1643" data-src="https://freight.cargo.site/t/original/i/41ce4b681ad0df272d3d015482603ef174c0c2b6748e2a6fa21c9b7b663ff8e5/Khawla-illustration-3.png" data-mid="227422574" border="0"  src="https://freight.cargo.site/w/1000/i/41ce4b681ad0df272d3d015482603ef174c0c2b6748e2a6fa21c9b7b663ff8e5/Khawla-illustration-3.png" /&#62;

&#60;img width="1540" height="1539" width_o="1540" height_o="1539" data-src="https://freight.cargo.site/t/original/i/5f5ad1d8a3d49454a1deb99d30d0363133a315cfbe77b4b9020a5ac5d8e0a365/Dar-Khawla---Building-2---Kite.png" data-mid="210213037" border="0"  src="https://freight.cargo.site/w/1000/i/5f5ad1d8a3d49454a1deb99d30d0363133a315cfbe77b4b9020a5ac5d8e0a365/Dar-Khawla---Building-2---Kite.png" /&#62;

	&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/5f8bb4387b999a49679871f264817763b295125a7196c851836f1f2b6cc045a9/Dar-Khawla---Kitecreativestudio1.JPG" data-mid="210899543" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/5f8bb4387b999a49679871f264817763b295125a7196c851836f1f2b6cc045a9/Dar-Khawla---Kitecreativestudio1.JPG" /&#62;
&#60;img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/8e0dc42497627e9693db63ab5804198c9041ef03b0809f99c305a015d720c8a1/Khawla-logo-animation.gif" data-mid="227422576" border="0"  src="https://freight.cargo.site/w/900/i/8e0dc42497627e9693db63ab5804198c9041ef03b0809f99c305a015d720c8a1/Khawla-logo-animation.gif" /&#62;
&#60;img width="1138" height="1076" width_o="1138" height_o="1076" data-src="https://freight.cargo.site/t/original/i/f18bc9fba7d3ab831e4324615544c995fb31d50cffc21fae53890c7d166842a0/DarKhawla--Kite-Creative-Studio-4-copy.jpg" data-mid="227422873" border="0"  src="https://freight.cargo.site/w/1000/i/f18bc9fba7d3ab831e4324615544c995fb31d50cffc21fae53890c7d166842a0/DarKhawla--Kite-Creative-Studio-4-copy.jpg" /&#62;
&#38;nbsp;

&#60;img width="1306" height="1742" width_o="1306" height_o="1742" data-src="https://freight.cargo.site/t/original/i/438912531beb79a4eed567b5f24257a7ca43d9a49b4b7d700d20978a1a132769/DarKhawla--Kite-Creative-Studio.png" data-mid="210603342" border="0"  src="https://freight.cargo.site/w/1000/i/438912531beb79a4eed567b5f24257a7ca43d9a49b4b7d700d20978a1a132769/DarKhawla--Kite-Creative-Studio.png" /&#62;
&#60;img width="900" height="1188" width_o="900" height_o="1188" data-src="https://freight.cargo.site/t/original/i/17b2d6e22a1ea87995cbca9d4b78969266d624a3a70e99fb7265cab9cdd5ac21/Dar-Khawla---Bathroom-4---Kite.jpg" data-mid="227534605" border="0"  src="https://freight.cargo.site/w/900/i/17b2d6e22a1ea87995cbca9d4b78969266d624a3a70e99fb7265cab9cdd5ac21/Dar-Khawla---Bathroom-4---Kite.jpg" /&#62;
&#38;nbsp; &#38;nbsp;&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/a1a3431eaa5e9ac5a3a25d488c44e9af6d6a5d98023292aaa89c9c67931f8910/Dar-Khawla---Kitecreativestudio10.JPG" data-mid="210899563" border="0"  src="https://freight.cargo.site/w/1000/i/a1a3431eaa5e9ac5a3a25d488c44e9af6d6a5d98023292aaa89c9c67931f8910/Dar-Khawla---Kitecreativestudio10.JPG" /&#62;



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