2011
Saltek is a leading manufacturer of commercial bakery equipment in the Middle East.
With a legacy of over three decades, the company engineers large-scale industrial machinery for pita bread, European loaves, and pastry production lines. Kite C.S. collaborated with Saltek to execute a major visual identity uplift, preserving its core corporate motto: "We have modernized traditional bread making means."
In its legacy logo, oven bricks symbolized traditional craftsmanship, while an internal cog represented engineering and modernization. Retaining this foundational narrative, the new design reorganizes these elements into a memorable, high-impact symbol and a dynamic typographic composition. The visual transformation introduces a high-contrast color palette, pairing an energetic red-orange that evokes the heat of the baking environment with a deep charcoal gray that underscores industrial mechanization. This thematic duality is carried into the brand's photography direction, where macro shots of baked goods are juxtaposed against precision industrial components to illustrate their seamless integration within Saltek's automated manufacturing systems.
In its legacy logo, oven bricks symbolized traditional craftsmanship, while an internal cog represented engineering and modernization. Retaining this foundational narrative, the new design reorganizes these elements into a memorable, high-impact symbol and a dynamic typographic composition. The visual transformation introduces a high-contrast color palette, pairing an energetic red-orange that evokes the heat of the baking environment with a deep charcoal gray that underscores industrial mechanization. This thematic duality is carried into the brand's photography direction, where macro shots of baked goods are juxtaposed against precision industrial components to illustrate their seamless integration within Saltek's automated manufacturing systems.