2025
In June 2024, the American University of Beirut (AUB) initiated a significant academic milestone with the official inauguration of the School of Computing and Data Sciences (SCDS), marking the university's first institutional expansion of this scale in decades.
Kite C.S. was appointed to construct the launch branding architecture and shape an authoritative narrative that articulates the school’s underlying vision. The creative strategy centers on a forward-looking approach to computational philosophy, framing data analytics and artificial intelligence not merely as technical tools, but as complex methodologies used to model, connect, and rethink how emerging technologies interface with human societies and systemic structures.
The comprehensive launch mandate translated this high-level narrative across an expansive suite of touchpoints, establishing a unified visual language across institutional presentations, academic publications, promotional videos, and more. Designed to generate lasting momentum, this multi-disciplinary communication framework provides SCDS with the scalable creative foundations necessary to navigate its future growth, student recruitment campaigns, and global research initiatives.