2015
Born from a deep interest in Japanese culinary traditions, Tsunami provides a specialized sushi experience to its clientele across Lebanon.
To enhance the customer journey and modernize its market presence, the restaurant undertook an extensive rebranding program with Kite C.S. to redefine its visual storytelling and client touchpoints.
The resulting brand identity embodies a minimalist Nipponese aesthetic, anchored by a custom logotype that balances thin, well-defined Latin typography with traditional Japanese kanji. Central to the visual system is a striking red stamp depicting the circle of the sun. In an approach directly inspired by the fluidity of Japanese design culture, this stamp moves systematically across the logotype layout. This deliberate play on positioning creates an array of dynamic variations, infusing the corporate identity, menu design, and restaurant applications with a sense of continuous motion and modern sophistication.
The resulting brand identity embodies a minimalist Nipponese aesthetic, anchored by a custom logotype that balances thin, well-defined Latin typography with traditional Japanese kanji. Central to the visual system is a striking red stamp depicting the circle of the sun. In an approach directly inspired by the fluidity of Japanese design culture, this stamp moves systematically across the logotype layout. This deliberate play on positioning creates an array of dynamic variations, infusing the corporate identity, menu design, and restaurant applications with a sense of continuous motion and modern sophistication.