2026
Woojid is a specialized
e-commerce marketplace based in Lebanon dedicated to the buying and selling of premium refurbished consumer electronics.
The digital platform is engineered to eliminate the friction and uncertainty typically associated with the second-hand technology market, offering devices that undergo rigorous technical testing, transparent condition grading, and full warranty backing.
Kite C.S. initiated the project with a comprehensive naming exercise, selecting the word "Woojid" (the Arabic translation for "found") to evoke a sense of discovery, reliability, and successful sourcing. This strategy informed a vibrant, high energy brand identity centered around a custom designed mascot that infuses the tech platform with a relatable and approachable personality.
The brand system was then scaled across corporate stationery, physical packaging design, and a responsive web interface optimized for user trust. To introduce the marketplace to the local economy, Kite C.S. also engineered a digital communication strategy and a targeted social media launch campaign, establishing Woojid's market presence as a transparent, sustainable, and modern alternative for consumer electronics.
https://woojid.com/
e-commerce marketplace based in Lebanon dedicated to the buying and selling of premium refurbished consumer electronics.
The digital platform is engineered to eliminate the friction and uncertainty typically associated with the second-hand technology market, offering devices that undergo rigorous technical testing, transparent condition grading, and full warranty backing.
Kite C.S. initiated the project with a comprehensive naming exercise, selecting the word "Woojid" (the Arabic translation for "found") to evoke a sense of discovery, reliability, and successful sourcing. This strategy informed a vibrant, high energy brand identity centered around a custom designed mascot that infuses the tech platform with a relatable and approachable personality.
The brand system was then scaled across corporate stationery, physical packaging design, and a responsive web interface optimized for user trust. To introduce the marketplace to the local economy, Kite C.S. also engineered a digital communication strategy and a targeted social media launch campaign, establishing Woojid's market presence as a transparent, sustainable, and modern alternative for consumer electronics.
https://woojid.com/