2023
Yam is a beachfront bed and breakfast located along the historic coast of Anfeh, Lebanon.
Kite C.S. built a comprehensive visual ecosystem for the guesthouse, drawing inspiration from both its immediate coastal environment and the mythical figure of Yam, the ancient Phoenician god of the sea in Mediterranean folklore.
The custom Arabic logotype developed for the property captures the organic fluidity and bold presence of its namesake, mimicking the movement of coastal waves. This central mark is complemented by a cool-toned, muted color palette and soft textures applied across all guest touchpoints, signage, and digital platforms. Together, these design choices establish a serene, sophisticated, and deeply rooted brand experience that invites travelers to unwind by the sea.
Kite C.S. built a comprehensive visual ecosystem for the guesthouse, drawing inspiration from both its immediate coastal environment and the mythical figure of Yam, the ancient Phoenician god of the sea in Mediterranean folklore.
The custom Arabic logotype developed for the property captures the organic fluidity and bold presence of its namesake, mimicking the movement of coastal waves. This central mark is complemented by a cool-toned, muted color palette and soft textures applied across all guest touchpoints, signage, and digital platforms. Together, these design choices establish a serene, sophisticated, and deeply rooted brand experience that invites travelers to unwind by the sea.