In celebration of the 50th anniversary of the architecture program at the American University of Beirut, Kite has developed the visual language for the event series that marked the year 2018 together with all the design collaterals.
Various tasks came along in order to conceive the branding of such an important milestone that commemorates 980 Architecture alumni. First and foremost, Kite helped out in organizing the archival content and images of the 50 graduating classes that were compiled in a publication. A symposium, featuring two roundtables, was presented by Architecture alumni who shared their experiences and highlighted the changes that occurred on the level of the program across the years. Following the symposium, a compilation of the alumni’s works were showcased during the prime exhibition. Hence, another publication was also conceived to reflect on the exhibition itself as well as the alumni projects. In order to introduce the prime events, a series of invites, digital communication, social media posts, posters as well as banners were designed Last but not least, the entire gala dinner event was also branded with its own visuals and collateral material such as the menu, invites, banners, and presentation.
The dynamic logo - marked by the visible slants that steadily connect the letters - reflects on the architecture practice through a perspectival and optical visual play. Owing it to the various applications of the identity, a wide type palette was developed in order to create distinct typographic textures across collateral communication material and publications.
>> Check AUB Architecture 50th publications
Co-creative director: Ahmad Gharbieh
Yearbook Editors: Abir Eltayeb & Aram Yeretzian
Exhibition Curators and Editors: Abir Eltayeb & Mustapha Jundi Exhibition Design: Gaith Abi Ghanem & Jad Melki