2020
Base & Boon is a contemporary boutique beauty parlor located in Riyadh, Saudi Arabia.
Kite C.S. initiated the project by driving the naming exercise, creating the dual name "Base & Boon" to reflect the foundational care and elevated enhancement at the core of the parlor's services. Following the naming phase, Kite C.S. conceived a comprehensive brand identity system built around vibrant color stories and rich tactile texture palettes. By combining organic shapes, geometric forms, and flexible layouts, the visual language channels different moods and personalities. This dynamic approach directly mirrors the versatile, customizable wellness and beauty experiences offered within the space, establishing a trendsetting and highly recognizable presence in the local market.
Check out their market expansion known as Base & Boon Studio.
Check out their market expansion known as Base & Boon Studio.