2022
Base & Boon Studio is an innovative market expansion of the Saudi-based beauty parlor Base & Boon.
This subsidiary concept functions as a co-working platform, providing independent freelance beauticians with dedicated, fully equipped beauty spaces to ensure they deliver their services in a highly polished and professional environment.
Kite C.S. crafted a brand architecture and secondary logo system that captures the essence of dynamic contrast, establishing a complementary relationship between the parent company and its new subsidiary while echoing the multifaceted identity of the brand ecosystem. The visual language introduces a vibrant color palette composed of solid hues and fluid gradient shades, seamlessly integrating with the established Base & Boon corporate identity while carving out a distinct, contemporary space for the sub-brand.
Check out their the parent brand known as Base & Boon.
Kite C.S. crafted a brand architecture and secondary logo system that captures the essence of dynamic contrast, establishing a complementary relationship between the parent company and its new subsidiary while echoing the multifaceted identity of the brand ecosystem. The visual language introduces a vibrant color palette composed of solid hues and fluid gradient shades, seamlessly integrating with the established Base & Boon corporate identity while carving out a distinct, contemporary space for the sub-brand.
Check out their the parent brand known as Base & Boon.